|Erynn Franks in New Zealand, working with the education-focused nonprofit organization Capital E|
Four years later, I am taking my last finals of my undergraduate career, remembering that conversation. The combination has helped me create content for many different target markets. One example is this past summer. I interned with Capital E, a non-profit organization in New Zealand who focuses their energy on teaching children through entertainment. It was my job to help promote Capital E and their upcoming events, mainly the Big RevEal, the reveal of their new location, to both parents and teachers. I had the opportunity to write press releases, create a scavenger hunt, communicate with magazines and newspapers, and help with social media. All involved different forms of writing, but with a whimsical spin, as Capital E had built an image of whimsy and fun. The combination of creative writing and marketing helped me maintain that image while reaching target audiences.
As I prepare for life in the real world, I am grateful I chose to pair my marketing major with a creative writing minor. I celebrate the struggle of switching between the two writing techniques, the creative versus analytical and the business perspective versus the English perspective, and remain confident in my ability.